Insomnia Cookies, a company which specializes in delivering warm cookies right to the doorstep, will be opening a store in Vestal this fall.
The company was created by Seth Berkowitz in his dorm room at the University of Pennsylvania in 2003. It has since expanded to more than 90 locations, many of which are located on or near college campuses. According to Maggie Zelinka, marketing manager of Insomnia Cookies, the new store will open in U Club Binghamton before Thanksgiving.
“We decided to open at Binghamton because there is a strong sense of community within the local population and student population,” Zelinka said.
The company offers an array of cookies, with popular choices such as chocolate chunk, snickerdoodle and S’mores Deluxe. In addition, they will offer brownies, cookie cakes and a variety of ice cream flavors with which one can make a cookiewich, or ice cream sandwiched between two cookies.
Insomnia Cookies will deliver to campus and to off-campus housing, within a radius of one to two miles from the store, which will cover some, but not all, student housing. The store will be open from 10 a.m. to 3 a.m. on weekdays and noon to 3 a.m. on weekends.
Patrons can order online, track their order with the website’s “Cookie Tracker” and expect to have warm cookies at their door within 30 to 45 minutes, according to the company’s website.
Even though the store will be new to the area, Catherine Castillo, a junior majoring in integrative neuroscience, said that she has had their cookies before and is excited for the addition.
“I never had Insomnia Cookies until last year when I went with a group of friends to visit Cornell and go to the gorges, and we stopped by Insomnia. I had cookies there for the first time ever and I fell in love,” Castillo said. “It was just deliciousness happening in my mouth. I’m so [hyped] that it’s coming to Binghamton.”
Josh Normandeau, an undeclared freshman, said that he will welcome the familiar cookie company to the Binghamton area.
“There’s an Insomnia Cookies back where I live in the Boston area and they make some really good cookies,” Normandeau said. “Who doesn’t love cookies? It will be a great addition to [U Club Binghamton].”
The appeal of having cookies delivered any time, even late at night, is what Marlena Santos, a junior double-majoring in psychology and human development, said she is most excited for.
“I always crave cookies, every hour of the day,” Santos said. “If I could get cookies in the wee hours of the night, that will just completely make my life.”
Zelinka said that in honor of the grand opening, students with a “free cookie” coupon will be eligible to one cookie free of charge. Additionally, there will be a delivery deal that will be announced by the company at a later date.