WHRW marked another milestone this summer when DJ Mad Man Mark broke the station’s record for continuous hours on the air. In an effort to raise money for the station, he remained on air for 52 1/2 hours.

“I could have gone even longer,” said Mark, whose real name is Mark Rosenberg. “My stamina was there and I had even more music to play.”

During the marathon, which ran from 4 p.m. June 18 until 8:30 p.m. June 20, Rosenberg played the music of local bands, Bill Cosby sketches and scenes from movies, and gave away prizes.

Dave Plotkin, a DJ at WPRK at Rollins College in Florida, holds the unofficial record for longest broadcast by a single DJ, with 110 hours in January 2005.

The longest official time, recognized by the Guinness Book of World Records, stands at 105 hours and is held by Christoph Stockli of Switzerland.

In order to stay awake for the duration of the marathon, Rosenberg relied on caffeine and protein bars for energy. But he insisted that staying strong for 52 hours without sleep is no big feat for him.

“I’ve stayed awake for at least 40 hours on occasion,” he said. “I’m kind of an insomniac and I figured, what’s 10 hours more?”

Rosenberg, a Binghamton community member who is very active on campus, also works in the Hinman Night Owl Cafe.

“I make the best pizza on campus, and that’s not just me saying it,” he said “That’s from the students.”

Rosenberg plans to continue to help raise money for WHRW as the station makes efforts to begin broadcasting in high definition.