Recently, LeBron James teamed up with Nike to create the soulful-sounding and visually gratifying masterpiece of a commercial christened ‘LeBron Rise.’ It was what many consider to be his official response to a summer filled with scrutiny, criticism and jersey burning.

While Mr. James expected to receive a fat check scribbled by Nike execs for his endorsement, he received something in addition: a reality check, courtesy of local Ohio filmmaker and Cavaliers fan Dan Wantz.

It is safe to say that YouTube is not the silver screen and Dan Wantz’s resources are not those of a corporation with a net worth of well over $60 billion. However, thanks to the viral-video-driven world that we live in, ‘The King’ has become incredibly vulnerable to the wrath of his subjects. Social networking, along with YouTube, has made the playing field closer to equal than it has ever been.

Let the games begin.

Wantz’s YouTube hit, titled ‘LeBron James ‘Rise’ Commercial & Cleveland’s Response,’ was uploaded just last week and has more than three million hits. In fact, in a matter of time, Wantz’s creation did make it to the silver screen. ESPN’s hit show ‘Pardon the Interruption’ took on the video in one of its segments. One of the hosts of the show, Binghamton University alum Tony Kornheiser, dubbed the response ‘brilliant’ and stated that it ‘cut like a knife.’ His colleague, Michael Wilbon, agreed, stating that the response was a ‘get-back’ and that the chance of it hurting LeBron was ‘100 percent.’

What does it take to ridicule the ‘Chosen One?’

Dan Wantz and fellow Cavs fans simply answer LeBron and Nike’s cleverly crafted question posed in his ad: ‘What should I do?’

Their answers seem so simple.

Wantz’s work cut the now-infamous Nike ad into segments and featured the noticeably frustrated folks of Ohio ‘ including a bartender, a student, a farmer, a barber and a city dweller ‘ disrupting the rhythmic and mellow tone of the ad by answering each question posed by LeBron.

Lo and behold the rage of the average Cavs fan:

When James asked, ‘Should I remind you that I have done this before?’ the response was ‘Boston, Game 5, we watched, you quit.’

In response to James’ ‘What should I do?’ the irate fan responded, ‘Throw it in our faces on national television’ and ‘You should have told us before the last week of free agency that you were leaving.’

Most notably, when LeBron posed the question, ‘Should I be who you want me to be?’ the fans stated, ‘We want you to be who you said you would be.’ To add salt to ‘The King’s’ wound, a recording of him stating ‘I have a goal, and that’s a huge goal, and that’s to bring an NBA championship here to Cleveland and I won’t stop till I get it,’ plays as a backdrop to No. 23 jerseys with the words ‘traitor’ and ‘quitter’ written on them.

To top it all off, the word ‘quitness’ with an upside-down Nike ‘swoosh’ flashes onto the scene, as a mockery of the ‘Witness’ T-shirts once worn by the Cleveland faithful and the colossal billboard sign once standing in Cleveland that bore the phrase.

According to his TMZ interview, Wantz shot, produced and edited the response with one goal in mind: for ‘Cleveland to have a voice.’ In what can be perceived as a David vs. Goliath effort, Wantz manages to state the opinions on almost every Cavs fan’s mind: LeBron is a quitter and a traitor, and guess what? It hurt a little.

With mockeries of LeBron coming from ‘South Park’ and additional YouTube users, two things can be assured. First, Nike is getting a ton of free advertising. Second, as for LeBron’s statement in ‘GQ’ magazine ‘ ‘If there was an opportunity for me to return ‘ and those fans welcome me back, that’d be a great story’ ‘ forget about it.